Covid-19 & Your Wedding Photography Business //
I want to talk to you about the current state that we all find ourselves in – and yes, I mean in regards to the pandemic. The impact has been disasterous for some while only creating a dent for others – all the same, we all need to deal with a certain level of uncertainty for the upcoming year.
Sure, there are so many factors that go into how badly the pandemic is affecting you as a wedding photographer. I would like to point out two aspects: 1. where you are located and 2. where your bookings are located. Where you live affects the type of support, if any, that you receive from the government and what regulations are in place. And the location of your weddings plays a role in terms of whether or not you can travel there or in what capacity they are allowed to take place, if at all.
Yes, there is currently a lot of talk about viable vaccines in the media, but I think that it is fair to say that, there are no gaurantees as to how next year will turn out and there is a feeling of uncertainty that is hovering over all of us. I certainly don’t have all the answers, I just want to be helpful in this time of need.
For those of us going into the winter, the main wedding season is behind us and we are in the quiet season of our businesses. We have more time on our hands and we can decide to use this time wisely by focusing on things that we can control. For instance:
1. ONLINE PRESENCE
This is a great time to polish your portfolio. Go through the galleries on your website and social media channels to make sure that they are up-to-date. On your website, is your marketing message on point? How about your SEO strategy? Can you improve your about me section? Perhaps you can think about adjusting your offers to become more in-line with the current situation. Take the time to brainstorm ideas and excute!
2. CLIENT CARE
Build personal relationships with your clients and make yourself available to answer their questions. They are probably also feeling a certain level of uncertainty durinng the planning process. Think of ways you can be helpful during this time. And if any problems arise with the wedding date or how they plan to celebrate, make it clear that you are ready to be of assistance and find a solution together. Communication is key here.
Get to know more people in the industry, not only fellow photographers, but also other vendors in the industry. So much is possible online, but if you can safely meet in person, that is something to consider. If possible, you can collaborate on various projects like styled shoots. This is a great way to expand your portfolio, make friends, build a community and get on each others preffered vendors lists. It is a win-win for everyone involved!
Well, I truly hope that this podcast episode was helpful to you. Times are hard, but keep your head
up and keep doing your best.
If you have any questions or comments, just hit me up on Instagram @aidaglowik.
Cheering you on,
Did you know that I also have a podcast for wedding photographers?
I am your host, Aida Glowik, a European intimate wedding and elopement photographer.
I provide wedding photographers with the inspiration, tools and resources needed to build a sustainable brand and business.
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I’m Aida, a European intimate wedding and elopement photographer. I provide wedding photographers with the inspiration, tools and resources needed to build a sustainable brand and business. Click here to read more.