The session with Chris & Ruth at the Rural Workshop was incredible! I already was fortunate enough to chat with them about their work when we met in Barcelona a couple of days before at the Beloved Stories Date. They were so open talking about their work and process, that I knew that I had made the right decision by registering to take part in their session.
Unlike the other sessions that took place indoors, Chris and Ruth had us meet outside, which was a nice and relaxed setting. After a round of introductions, they shared about how the key to their success was figuring out who their dream client is and taking proactive action to rebrand and showcase their portfolio accordingly.
Once we have defined your dream client, Chris & Ruth advised us to do a number of styled shoots to build up our portfolio. The added benefit is that you are able to build relationships with vendors that are also wanting to attract similar clients.
The three important points they emphasized to pay attention to:
- The style of clothing
- The type of location
- The time of day = Light
Most of all, they stressed the fact that we should be straightforward in how we communicate our style, in order to make it easier for clients to find us.
Soon after, we headed to the beach to do a photo shoot with a lovely couple. Chris & Ruth demonstrated how they work with a couple, and then we had a chance to take some pictures in groups. There were so many of us, that it was at times tricky to “not step on each others toes”. Nevertheless, I am happy with the results – you can check out some more images here!
Have you taken them time to think about who your dream client is?
What kind of clients do you love to work with?
Let me know in the comments…
In Cooperation with: The CreFest & Chris & Ruth
Love this #editorialSoftBreeze concept
Idea & production: @tendenciasdebodas
Models: @carlalechon and @aleexisruiz
Groom Outfit: @felixramirooficial
Wedding dress: @josemariaopeiro
Wedding dress 2: @martamarti._
Session with @chrisandruth