The session with Chris & Ruth at the Rural Workshop was incredible! I already was fortunate enough to chat with them about their work when we met in Barcelona a couple of days before at the Beloved Stories Date. They were so open talking about their work and process, that I knew that I had made the right decision by registering to take part in their session.
Unlike the other sessions that took place indoors, Chris and Ruth had us meet outside, which was a nice and relaxed setting. After a round of introductions, they shared about how the key to their success was figuring out who their dream client is and taking proactive action to rebrand and showcase their portfolio accordingly.
Once we have defined your dream client, Chris & Ruth advised us to do a number of styled shoots to build up our portfolio. The added benefit is that you are able to build relationships with vendors that are also wanting to attract similar clients.
The three important points they emphasized to pay attention to:
- The style of clothing
- The type of location
- The time of day = Light
Most of all, they stressed the fact that we should be straightforward in how we communicate our style, in order to make it easier for clients to find us.
Soon after, we headed to the beach to do a photo shoot with a lovely couple. Chris & Ruth demonstrated how they work with a couple, and then we had a chance to take some pictures in groups. There were so many of us, that it was at times tricky to “not step on each others toes”. Nevertheless, I am happy with the results – you can check out some more images here!
Have you taken them time to think about who your dream client is?
What kind of clients do you love to work with?
Let me know in the comments…
In Cooperation with: The CreFest & Chris & Ruth
Love this #editorialSoftBreeze concept
Idea & production: @tendenciasdebodas
Models: @carlalechon and @aleexisruiz
Groom Outfit: @felixramirooficial
Wedding dress: @josemariaopeiro
Wedding dress 2: @martamarti._
Session with @chrisandruth
NEW IN THE SHOP
MY WEDDING SEASON PLANNER
Many photographers & videographers have a hard time staying organised and keeping track of their clients and services.
We have designed a customised planner to help them maintain an overview of their projects and have a stress-free wedding season.
MAKE THE BEST OF THE QUIET SEASON
In this article, you will learn the different ways to help you uplevel your business.
Having downtime is an opportunity to intentionally reflect and asses what is working and what needs improvement. It is worth it!
RECEIVE OUR NEWSLETTERS
Every now and then, Tim and I will send you helpful tips to help you build a wedding photography brand and business!
In addition, we will inform you when there are updates in the shop.
LIFE IS MORE FUN TOGETHER
Join the community and connect with fellow photographers and videographers in the wedding industry.
When we come together, we bring along a wealth of experience and knowledge to the table.
This is a safe space to reach out for advice and a source of valuable information.
Hi! I’m Aida, a photographer & content creator based in Germany. I provide wedding photographers with the inspiration, tools and resources needed to build a sustainable brand and business. Click here for more about me.