Can you relate? The wedding season is over, but you are still sitting at your desk editing images from the past few weddings. You have no idea how all this work piled up and how you are lagging so behind…
Are you starting to get emails inquiring about when the images will be ready? Which adds to the stress and dissastifaction of knowing that you are not providing your clients with the experience that they deserve.
What can you do better for the upcoming wedding season?
Here are some ideas that may help you:
GET BETTER ORGANISED
What does your workflow look like?
Not having a plan as to how you go about the post-processing portion of a wedding can negatively affect your delivery time. It is wise to have systems and templates in place for your editing workflow as well as your client workflow. This way, you don‘t miss any steps and don‘t need to reinvent the wheel every time.
Are you disciplined when it comes to when you edit your images/videos?
Mark the days on the calendar that you dedicate to editing, and stick to it. Of course it is smart to calculate in a bit of a buffer for unexpected interruptions. Accomplishing your tasks in good time will actually keep you motivated to keep on going…
There are some people who are resistant to outsourcing the editing of their images/videos – which is totally fine. But if you are open to it, this might be an option worth investing in. There are companies and freelancers who offer editing services for reasonable prices. In the beginning, it may take some trial and error to ensure that they fully understand your editing style, but eventually, the effort does pay-off. Another option is to keep the editing in-house whereby you have an intern that helps you.
TIME TO RAISE YOUR PRICES
Is it possible that you just took on too many weddings this year?
Would raising your prices help reduce the number of weddings you need to book in order to reach your financial goals?
With more time on your hands, you will be able to keep up with your client work and provide them with a better experience. If this is the case, take the time to reevaluate your prices and adjust them accordingly.
Ideally, when you give your clients a delivery time (e.g. 4-6 weeks), you will do your best to send them the gallery/video in less than a month – that way you are under-promising and over-delivering. They will be pleasantly surprised! And this leads to happy clients!
Share your thoughts in the comments below…
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Hi! I’m Aida, a photographer & podcaster based in Germany. I provide wedding photographers with the inspiration, tools and resources needed to build a sustainable brand and business. Click here for more about me.