Hi there, I am Aida!

Photographer & Podcaster

I provide wedding photographers with the inspiration, tools and resources needed to build a sustainable brand and business.

I am so glad that you are taking the time to find out more about me. I am delighted to share a little bit about myself with you, both the serious side and the unavoidable quirkiness! This girl comes to you from a land so hospitable and welcoming that anyone would feel at home, Ethiopia. I have now found my new home with my husband, Tim, our little boy, Joshua, and baby girl, Mayra, in the small German city of Constance, right by the lake and a stone’s throw away from the breathtaking Swiss Alps.

As a photographer, my aim is to keep an eye out for beauty in the form of either an authentic moment conveying raw emotions or even a speck of light streaming in at an interesting angle. I simply love focusing on details that may fleet away at a second’s notice – capturing it to be viewed with pure nostalgia in years to come. My goal is not to document perfection, but rather to represent reality through my lens and unique perspective.

When I am not taking pictures or editing them, most days you would find me dreaming up my next project or executing it – that is, if I am not distracted by my kids smiling at me from the corner of the room tempting me to go over and play with them. I must say that I enjoy the flexibility that self-employment provides me with – not to mention, the creative freedom that fills me with excitement to wake up in the morning and start the day full of zest and enthusiasm.

Within my circle of friends and family, I am mostly known for hating to cook, but loving to eat. Unfortunately not the best combination, therefore, quick and easy recipes are always welcome! Although I may not bring much talent in the kitchen, I make up for it by filling our home with beautiful paintings, images, fluffy pillows and flowers to create a cozy atmosphere.

My Vision

Before I became a wedding photographer, I was working a 9-5 job. I soon realised that that life was not for me. Taking that leap to leaving that world is one of the best and rewarding risks that I ever took. Now, I am able to live life on my own terms.

The truth is, starting a business and building a brand comes with challenges and takes time. Over the past few years, I have spent endless hours educating myself through reading books, listening to podcasts and learning from my experiences.

I provide wedding photographers with the inspiration, tools and resources needed to build a sustainable brand and business.

I share a TON of free content here on my blog, and will do so on my brand new podcast!

Moreover, every year, my husband, Tim, and I take on 1-3 interns. It has been such a blessing to guide and mentor them and watch them grow. In the beginning of 2019, we joined the Beloved Stories team – we write educational blog posts and interview accomplished as well as up-and-coming photographers worldwide.

I truly enjoy sharing my knowledge with others!

More inspiration and behind the scenes on Instagram