Hi there, I am Aida!

Photographer & Content Creator

I provide photographers with the inspiration, tools and resources needed to build a brand and business.

I am so glad that you are taking the time to find out more about me. I am delighted to share a little bit about myself with you, both the serious side and the unavoidable quirkiness! This girl comes to you from a land so hospitable and welcoming that anyone would feel at home, Ethiopia. I have now found my new home with my husband, Tim, and our little boy, Joshua, in the small German city of Constance, right by the lake and a stone’s throw away from the breathtaking Swiss Alps.

As a photographer, my aim is to keep an eye out for beauty in the form of either an authentic moment conveying raw emotions or even a speck of light streaming in at an interesting angle. I simply love focusing on details that may fleet away at a second’s notice – capturing it to be viewed with pure nostalgia in years to come. My goal is never to document perfection, but rather to represent reality through my lens and unique perspective.

When I am not taking pictures or editing them, most days you would find me dreaming up my next project or executing it – that is, if I am not distracted by my little boy smiling at me from the corner of the room tempting me to go over and play with him. I must say that I enjoy the flexibility that self-employment provides me with – not to mention, the creative freedom that fills me with excitement to wake up in the morning and start the day full of zest and enthusiasm.

Within my circle of friends and family, I am mostly known for hating to cook, but loving to eat. Unfortunately not the best combination, therefore, quick and easy recipes are always welcome! Although I may not bring much talent in the kitchen, I make up for it by filling our home with beautiful paintings, images, fluffy pillows and flowers to create a cozy atmosphere.

My Vision

I long to inspire people to live their best lives! I don’t believe that life hands us our dreams on a silver platter – rather that we have to work hard to enjoy the fruits of our labour. In this digital age, it has become more attainable than ever. Mostly, what is standing in our way is US!

Becoming a photographer changed my life completely. I felt stuck and suffocated in a 9-5 job. After years of studying, I realised that that life was not for me. Taking that leap to self-employment is one of the best and rewarding risks that I ever made. Now, I am able to live a creative life and choose spend my days according to my own plans.

At the same time, being your own boss and working from home does come with its own challenges. Over the past few years, I have spent endless hours educating myself through reading books, listening to podcasts and learning from my mistakes. This process has shown me just how much I love sharing my knowledge with others who find themselves in a similar predicament.

Every year, my husband, Tim, and I take on 1-3 interns. It has been such a blessing to guide and mentor them and watch them grow. In the beginning of this year, we joined the Beloved Stories team – we write educational blog posts and interview accomplished as well as up-and-coming photographers worldwide.


More inspiration and behind the scenes on Instagram